SR Haircare

Full Brand Refresh.

SR Haircare is a haircare line based in Melbourne, which is independently owned and operated. Despite having an unsuccessful experience with Google Ads, the owner realized the need to take their brand seriously and opted to invest in new branding and packaging for the haircare line. The creative approach was designed to cater to the needs of young women who desire salon-quality haircare. As the project progressed, it involved designing a website concept, capturing product photography, and creating social media content for the brand.