Organic Content Strategy, Creation & Implementation
Journey’s End Wines Asia
69.1%
Facebook Reach Increase
579.5%
Instagram Reach Increase
212.2%
Increase In Page Visits
Good wine and good content have one thing in common -
they both leave a lasting impression.
Journey's End Wines, is wine estate and vineyard located in Stellenbosch, South Africa. Alongside their marketing team, I crafted an engaging social media strategy for their Asia Pacific audience. The primary objective was to enhance the brand's visibility and elevate its reputation within the region.
Slow and steady wins the race…
We were able to see impressive results across several key metrics. Facebook Page reach increased by a staggering 69.1%, with 14,807 people now regularly exposed to the brand's messaging. On Instagram, reach saw even more significant growth, with a 579.5% increase to 4,913 people reached.
This growth translated to more followers, with a 90.9% increase in new Facebook followers and a 14.8% increase in new Instagram followers. FB page visits also increased, with a 212.2% boost to 119 page visits.
All in all.
Overall, the results we’ve seen are a testament to the effectiveness of our organic social media strategy, which succeeded in increasing brand awareness and engagement across multiple platforms.
“I work for Journey's End winery in South Africa and use social media to reach my target audience in Asia Pacific. Over the past year I shopped around quite a bit to find the right company to manage our social media pages and I didn't find a suitable fit, until I met Yes Digital, and I was immediately sure I had finally found the right agency. Four months later and I am so glad I found them!
Jasmine has been excellent, she understands what I want to achieve from social media and the message I want to get across. She also understands my target audience. It is an interesting, diverse and complicated market that I deal with, and I have been really impressed by Jasmine's quick uptake to research and understand my target audience. She has also been great in understanding and using the right tone for our various brands.
At the beginning I had a call to go over the brief on what I wanted to achieve and after that I was instructed to dump all our photos, videos and information on our products and company in to Dropbox for her to sort her way through. Which she did, I was really impressed with what she found in there, considering how much we have on file, and how she used the content in her own way, made photoshop adjustments and created reels and stories which she thought would appeal to my target audience.
Every few weeks I get updates from Jasmine notifying me of new content created. I check these and let her know of any adjustments to be made before they get posted.
I have been really impressed with how quickly she has managed to understand our brands and products. She has saved me a lot of time and I love that their pricing is so reasonable.
We have now completed a full 4 months with Yes Digital and have decided to continue with Yes Digital for the foreseeable future. I can see us working with Yes Digital for quite some time and adding services along the way.
I can highly recommend this company and Jasmine at Yes Digital.”
